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Bocuse d’Or USA Collaborates with BMW Group Designworks USA

Seeking excellence to match that of Team USA, the Bocuse d’Or USA Foundation has selected BMW Group DesignworksUSA to create custom presentation platters for the upcoming Bocuse d’Or World Cuisine Contest in Lyon, France.

On January 25-26, 2011, Team USA will present their culinary masterpieces – including one dish comprised of meat and the other of seafood – to a panel of 24 prestigious judges. The platters will play a critical role in Team USA’s performance, as 40 percent of each team’s score is based on presentation.

“The presentation platters set the stage for the perfect culinary experience, and like every other ingredient, this detail requires meticulous attention and consideration,” said Thomas Keller. “BMW Group DesignworksUSA is an ideal partner, as they share Bocuse d’Or USA’s passion for the creative process and are similarly dedicated to excellence in their profession as artists.”

The creative team recently convened for the design ideation review with the Foundation delegation. Together they discussed and reviewed concepts for the meat and seafood platters and, after careful deliberation, agreed upon the design direction for each platter. The creative team is now in the final stages of this ongoing design process.

“Great food, like great design, is an expression of the creative process that requires dedication and research together with inspiration and talent,” says Laurenz Schaffer, President, BMW Group DesignworksUSA. “There are many similarities between chefs and designers, and when the opportunity to work with Bocuse d’Or USA came to DesignworksUSA, it was a natural fit for us both.”